The Digital Metrics Field Guide: Definitive Reference for Web, Social Media, Mobile & Email Marketing | Essential Analytics for E-commerce Brands & Digital Marketers | Perfect for Campaign Tracking & Performance Optimization

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The Digital Metrics Field Guide: Definitive Reference for Web, Social Media, Mobile & Email Marketing | Essential Analytics for E-commerce Brands & Digital Marketers | Perfect for Campaign Tracking & Performance Optimization

$24.75

$45

45% Off

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Description

Every brand gets performance reports of their online, social, and mobile marketing communications efforts. Yet many brands are unsure about their measurement and want to become more confident. They want to know what metrics are available, what is known about them, how to select them, and how to analyze and report them in ways that help them understand the impact of their digital communication. This book is the go-to source for understanding digital metrics. Published in association with the American Advertising Research Foundation (ARF).

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Reviews

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Verified Buyer

Scanning across the 197 metrics, the 30+ authoritative metrics sources, 150 research studies and reports cited and 12 essays by industry experts, i had to evaluate what did i learn?For me the eyeopener was the use of endometrics (measures that come from within the system being measured) to evaluate one's business strategy.Have a strategy, create a framework and be selective in measuring and reporting. And even more important, be modest to contribute success to specific actions or departments.Which all reminded me of the old COPC acronym: CUIKA Collected, Usable, Integrity, Knowledgeable, ActionsAction recommend for you: buy the book and use it in a CUIKA-approach

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