Brand Breakout: How Emerging Market Brands Can Expand Globally | International Business Growth Strategies for E-commerce & Cross-Border Success

$27.49

$49.99

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Brand Breakout: How Emerging Market Brands Can Expand Globally | International Business Growth Strategies for E-commerce & Cross-Border Success

$27.49

$49.99

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SKU: 42253202

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Description

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

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Verified Buyer

Very interesting analysis. The comparison to the development of South Korea and Japan in terms of shifting from a low cost workbench to the maker of world class consumer brands is accurate. There is no question that we will see the same evolution with China.

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